Business for a Cause: How a Company’s Support can Help Save Lives

If you are in business, have you ever considered joining a charity for a cause-related marketing campaign? A study by Business in the Community/Research International found that 86% consumers agree that when price and quality are equal, they are more likely to buy a product associated with a cause and 61% agreed that they would change retail outlets for the same reason.

Charity of the Year: Anglian Self Drive
Vehicle hire firm Anglian Self Drive has supported the air ambulance since the early days of the charity. Now we are delighted that the company has decided to increase its already generous backing by making us its charity of the year.

Anglian Self Drive is a subsidiary of Northgate, which with 53,000 vehicles is the largest hire organisation in the UK. Anglian operates out of four bases – Ipswich, Norwich, Peterborough, and Huntingdon.

Different ways to help
The company feels that the air ambulance is an ideal charity for the company to support, as it relates very much to what it does. Its customers are on the road all the time. As well as sponsoring with vehicles, Anglian Self Drive has had some T-shirts and other promotional items made for fundraising events.

Recently, the annual staff party was an opportunity for another donation from the company. All the employees were invited to attend, and in the past, it has always been free of charge. This year, tickets were sold at £5 each all of that going to the air ambulance. Absolutely nobody complained about making the donation. In fact, even people who were unable to attend still bought a ticket to help the charity.

Anglian Self Drive also has a sponsorship arrangement with the Ipswich Witches speedway team. Chris Louis from the Witches is also hoping to support the charity.

Your company, too, can help save thousands of lives and promote your brand at the same time by supporting the East Anglian Air Ambulance. For more information send us an email via